A few thoughts on non-profit fundraising (as explained to a local cultural center)

Something to think about
Before asking for donations you should have a solid mission statement. Donors and grantors expect your mission to be carried out throughout your actions and plans, in all communications: annual reports, elevator pitches, your website, the would of social media. Proof is in the pudding, as it were. Strengthen your case for giving - - money doesn't just materialize. It has to be earned.

Make sure the statement answers these key questions:

• Why do you exist? (passion)
• What does your organization do? (what you are best at)
• What difference does it make? (the impact your nonprofit is making)

A quick punch list

Yes, these are basic questions. But does your marketing address them?

Necessity

What is it about my business, service, or product that makes it a must for consumers or businesses?

Consumerability

What sets my product, service or ME, apart?

Communication

Do I communicate with my customers, and potential customers, in a way most convenient for them?

Location

What makes my location attractive?

What You Think You Need Versus What You Really Should Have

What You Think You Need Versus What You Really Should Have

Scenario

You have just hired a web company to create your website. You think you know what you want and you're pretty confident the company knows what you want, too.

They ask you a series of questions, some of which you answer, others you don't quite understand, but you fill out the form and you hope you are going to get what you need.

They give you a quote. It seems reasonable. You give the go ahead.

Next time you hear from them, they ask you to choose which design mock up you like. You panic. Nothing looks like what you had pictured. But you want something, so you pick one of the looks.