What You Think You Need Versus What You Really Should Have
Next time you hear from them, they ask you to choose which design mock up you like. You panic. Nothing looks like what you had pictured. But you want something, so you pick one of the looks.
Scenario
You have just hired a web company to create your website. You think you know what you want and you're pretty confident the company knows what you want, too.
They ask you a series of questions, some of which you answer, others you don't quite understand, but you fill out the form and you hope you are going to get what you need.
They give you a quote. It seems reasonable. You give the go ahead.
Next time you hear from them, they ask you to choose which design mock up you like. You panic. Nothing looks like what you had pictured. But you want something, so you pick one of the looks.