Yes, these are basic questions. But does your marketing address them?
Necessity
What is it about my business, service, or product that makes it a must for consumers or businesses?
Consumerability
What sets my product, service or ME, apart?
Communication
Do I communicate with my customers, and potential customers, in a way most convenient for them?
Location
What makes my location attractive?
Amenities
What do I have to offer?
Accessibility
Is my product or service easily accessible. Does it need to be?
Presentation
Is my product or service being presented in the best light?
Affordablity
Is my product or service affordable to my target market?